Associate Director, Applied Analytics

About the role

The Analytics Associate Director will play a pivotal role in the dedicated analytics team supporting the Tesco account. This role involves championing the use of first-party transactional and loyalty data to design, implement, and analyze rigorous test-and-learn frameworks to prove the incremental impact of marketing activity. The successful candidate will blend hands-on analytical expertise with retail commercial acumen, client engagement, and mentorship of junior team members.

Responsibilities

• Act as the key analytical partner for Tesco, translating commercial and marketing briefs into actionable, data-driven measurement methodologies.
• Lead dialogues with senior Tesco marketing stakeholders and internal agency planning teams.
• Ensure that measurement, incremental testing, and business KPIs are integrated as core considerations at all stages of the media planning cycle.
• Lead the design, implementation, and analysis of marketing tests leveraging Tesco’s first-party transactional and Clubcard data.
• Lead the development of comprehensive campaign measurement and KPI frameworks.
• Recommend appropriate measurement methodologies, combining predictive modeling, digital attribution, and first-party loyalty data matching.
• Conduct regular audits of measurement capabilities and recommend improvements to data pipelines.
• Manage, mentor, and inspire junior team members on a day-to-day basis.

Required skills

• Marketing effectiveness
• Media measurement
• Advanced analytics
• Test-and-learn frameworks
• A/B testing
• Marketing mix modelling
• Digital attribution
• Excel
• Retail economics
• Data privacy
• GDPR

Nice to have

• Tableau
• PowerBI
• YouGov
• TGI
• IPA Touchpoints

Qualifications

• Bachelor’s degree in a quantitative field (Mathematics, Statistics, Economics, Data Science, or a business/marketing equivalent with strong quantitative modules)

Benefits

• Medical insurance
• Group retirement plans
• Vision insurance
• Dental insurance
• Paid time off
• Partner discounts
• Employee mental health awareness days

About the Company

WPP is the trusted growth partner for the world’s leading brands, united by the pioneering agentic marketing platform, WPP Open. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale.