Associate Director, Paid Search - Organic, Global Client Solutions

About the role

The Associate Director will lead the organic search, SEO, and GEO agenda for The Coca-Cola Company across the EMEA region. This senior client leadership role involves setting strategic direction, ensuring operational scalability, and acting as a trusted advisor to senior stakeholders. The position focuses on translating AI-driven discovery and search strategies into measurable business impact.

Responsibilities

• Lead the organic search, SEO and GEO agenda for The Coca-Cola Company across EMEA.
• Define and govern measurement frameworks across EMEA, including LLM visibility and next-generation KPIs.
• Translate traditional SEO strategies into AI-first search environments to ensure content discoverability.
• Manage multiple regional workstreams, balancing strategic direction, delivery governance, and stakeholder alignment.
• Identify growth, innovation, and incremental value opportunities to shape into compelling client recommendations.
• Simplify complex AI and search concepts for senior, non-technical stakeholders.

Required skills

• SEO
• Organic search
• Digital strategy
• Performance marketing
• Generative Search Optimisation
• GA4
• Search Console
• Web technologies
• Stakeholder management

Benefits

• Medical insurance
• Group retirement plans
• Vision insurance
• Dental insurance
• Paid time off
• Partner discounts
• Mental health awareness days

About the Company

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. It is the trusted growth partner for the world’s leading brands, connected through the WPP Open platform.